- Understanding the key market trends which affect client needs and therefore products & services positioning
- Understanding the competitive outlook and technical environment whilst planning and implementing appropriate responses
- Creating compelling business cases to initiate product or request enhancement
- Maintaining products roadmaps and following products review and development processes in a timely manner
- Working with the Sales and Marketing team to brief staff, position products correctly and maximize sales effectiveness.
- Co-coordinating functions across the business to ensure products are fully supported
- Taking responsibility for collecting, measuring and distributing all relevant products metrics, such as sales, bug reports, customer usage, customer satisfaction, product profitability
- Ensuring product performance measures are fed into new product development cycle
- Developing and maintaining an internal communication plan to facilitate the sharing of knowledge across the business
- Managing peer and stakeholder expectation of the deliverability of business goals
- Ensuring feedback mechanisms are in place
- Acting as a champion for products internally and externally
- Champion products performance as a business KPI
Skills
- Proven experience in managing a portfolio of products in the internet/Mobile/VAS market.
- The ability to drive complex products from inception to delivery and beyond
- Effective research and presentation skills including presenting confidently to market
- The drive and focus to build a new functional area and embed within the business
- Ability to lead by example and sell product management as a discipline
- The ability to create accurate Business Cases in a timely manner
- Experience at communicating outputs at multiple levels within the business
- Skilled in communications plan development and execution
- Collaborative thinker and able to 'join the dots' across multiple domains
- Mature and professional approach to expectation management
- Bachelor degree in any discipline with MBA
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