Social Media Specialist - Eastline Marketing - Lebanon

Are you a trendsetter? Do you have what it takes to be an Eastliner Community Manager?
Are you someone trustworthy, with good communication & writing skills, who's active on social networks.

Job Specification
The Social Ambassador will implement our client’s Social Media Strategy, developing online awareness and facilitating a deeper participation with the growing online community. This person should be self-driven and be able to form and drive strategy based on analysis and insights as our client’s community continues to grow.

Responsibilities
- Develop and execute a clearly defined social media strategy and report to the strategist of the company.
- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, forums and seeding content into social applications as needed.
- Become an advocate of the client’s brands in social media spaces, engaging in dialogues and answering questions where appropriate.
- Identify threats and opportunities in user generated content surrounding the client’s brand and report to appropriate parties.
- Ensure that a consistent marketing message is delivered to the market and the client brand’s position is strengthened.
- Analyze existing and potential media activities.
- Conduct, gather and analyze market research for potential projects.
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Regularly feed back insights gained from social media monitoring into the appropriate team, to help evolve strategies in a timely fashion.
- Stay up-to-date with development in social media tools, trends and applications.
- Initiate people to the use of social media channels.

Skills and Specifications
- A passion for social media marketing and other inbound marketing strategies.
- Excellent communications and writing skills (Arabic / English / French).
- Minor graphic design and Photoshop experience.
- Strong project management or organizational skills.
- Strong analytical, forecasting and research skills.
- Good networking, leadership and negotiation skills.
- Able to multi-task and meet targets.
- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Flickr, etc.) and how they can be deployed in different scenarios.
- Good technical understanding and can pick up new tools quickly.
- Experience in online marketing, advertising and public relations are a plus.

Apply Online

SEO Specialist - Eastline Marketing - Lebanon

Seeking a talented individual who is passionate about online marketing and who will be working in the field of search engine optimization (SEO).

Main Responsibilities
- Prepare SEO proposals for potential clients
- Perform keyword research
- Optimize copy and landing pages for search engines
- Look for link building opportunities through research and email outreach
- Develop and implement link building strategy
- Draft initial on-site SEO reports following the audit of various website components including website architecture, link structure and content
- Work with the development team to ensure SEO best practices are properly implemented
- Draft monthly SEO reports for clients containing measurement and comparison of KPIs
- Maintain knowledge of current SEO practices to develop and recommend new SEO strategies
- Maintain awareness of various SEO resources and tools

Specific requirements
- In-depth experience of Google Analytics or other Analytics tools
- Proficiency in MS Excel, PowerPoint, and Word
- Desired: Knowledge of HTML/CSS

Basic requirements
- Thirst for knowledge and learning new concepts & ideas
- Excellent analytical, organizational, project management and time management skills
- Good English speaking and writing skills (Arabic and French are a bonus)
- Must be productive, committed, creative, innovative, and a good problem-solver

info@eastlinemarketing.com