Genie9 is looking for a social media officer. The successful social media candidate will drive positive online communications and safe guard our company brands through the various social media channels.
Essential duties include the research and implementation of social media marketing plans to improve brand visibility drive promotional offerings and overall social presence. This person will also be expected to establish and maintain positive working relationships with key bloggers and social media influencers.
Role
- Help in creating a comprehensive social media strategy that maps out and defines programs that use social media marketing techniques to increase visibility, membership and traffic.
- Help create and roll out a formal social media policy.
- Implement an approval process for social media content.
- On a day-to-day basis, act as the operating company’s voice in the social media world. Drive the content across platforms. Monitor online conversations and, if necessary, respond appropriately to them.
- Experiment with new and alternative ways to leverage social media activities (“marketing R&D”)
- Help make improvements to Google rankings.
- Follow up extensively on all company social media aspects in a timely and responsive fashion
- Creatively identify and pitch media stories and topical trend ideas that will entice positive media coverage
Skills
- Knowledge and understanding of social media platform and their respective participants (Facebook, Digg, YouTube, Twitter, Flickr, StumbleUpon, etc…)
- Good knowledge of the principles of SEO
- Marketing/Sales knowledge
- Creative, diplomatic, cool under pressure with good interpersonal skills
- Able to work in a multicultural environment
- Marketing (traditional, new media, guerilla and ‘word of mouth’)
- Excellent command of spoken and written English
- Excellent writing skills and a willingness to use them
- Creativity
oem@genie9.com
