As a SEO Consultant/ Search Engine Analyst, your main responsibility is for monitoring overall search engine performance for SEM campaigns. This involves working work with the social media team to implement search strategies and track the effectiveness of new and existing campaigns.
Responsibilities
- Monitor, track, and report on paid search metrics, including trend analysis.
- Provide support for search engine optimization recommendations.
- Search engine marketing.
- Interact with copywriter and web service manager to optimize copy and landing pages.
- Provide ad-hoc support for the Search Engine Marketing team including:
- Set up of new campaigns.
- QA Creative
- Assist in keyword discovery and expansion
- Top keywords ranking by category
- ROI by campaign, site and category
- Research and analyze competitor advertising links
- Assist also in backline strategy and implementation, Directory submissions and revisions, Internal link optimization, SEO technical analysis and evaluation, Website remediation, Key phrase research, META optimization as well as staying up to date on the latest industry developments.
Requirements
- BA in Business, Marketing, Communications or related subjects.
- 1+ years previous online marketing experience, ad agency or online direct marketing background a plus.
- Self motivated, detail oriented and able to prioritize daily work efficiently.
- Exceptional communication skills. Show superior judgment and professionalism when corresponding with partners and team members.
- Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
- Proven ability to accommodate evolving responsibilities and last minute changes.
- Able to analyze metric data and convey recommendations appropriately to supervisors.
- Proficient in MS word, Excel and Powerpoint.
hr@cleartag.com
